Business DVD, Corporate Video Production and Internet Video Production Specialists

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CREATE MEDIA PARTNERS

Tel: 01420-561144

 

Making your message memorable - on screen, on DVD, on the Web

 

 

Planning your
video production

We're no Einsteins, but if Albert was still around, we're sure he'd agree with a hot theory we've developed entirely on our own. We think it's got quite a ring to it -

[ e=mc2 ]

Catchy, eh? It means, of course, that in video...

[excellence = maximum client collaboration ]

..and that the three essential keys to a truly
successful production are, in no particular order:

einstein - yellow picture and einstein - blue picture and einstein - red picture

So, before anything else, we'll spend the maximum time we can establishing with you exactly what you want your video to achieve. Then we'll plan how best to achieve it with you, step by step.

BLINDINGLY
OBVIOUS
FACT #1:
The more your project is defined and planned
before the camera leaves the case, the better
your video is going to be.

pen and paper

BLINDINGLY
OBVIOUS
FACT #2:
Getting a pen out is a lot cheaper than getting out a camera! And this least expensive 'creative planning' part of the process can be the most valuable.

 

einstein on TV screen

Albert's the man who famously once said:
"The only reason for time is so that everything doesn't happen at once."

i.e. plan so that everything DOESN'T happen at once.

 

SO LET'S TAKE IT STEP BY STEP, AND WALK YOU THROUGH YOUR NEXT PROJECT...

1. PRE-PRODUCTION

3 people in a meeting

It's during pre-production that you and your production company should have your heads together most often, in face-to-face meetings, phone calls, faxes and e-mail. We'll help you define and describe your programme for maximum effectiveness, properly tailored for the exact audience you want to reach.


2. SCRIPT and STORYBOARD

Next, if a script is required, that will be written and polished, and if the production will benefit from a storyboard, that's done too. A shooting schedule is drafted, designed to be as cost- and time-efficient as possible, to be comfortable for everyone involved and interfering as little as possible with the normal use of the shooting locations.


light on a stand

3. ACTION!

Then - and only then - it's time to set up the lights and break out the camera. With all the solid work done in pre-production, the shoot will be organized, smooth - and enjoyable for everyone involved.


4. POST-PRODUCTION

Once shooting is finished, the project moves into post-production. videodeck control symbols Music is chosen and laid down, narration recorded and titles and credits created. Any needed animation, graphic design, and special effects are produced. In the last step, all the elements are edited into a finished program. Once you've approved a rough-edit, your Programme Master will be created, from which any number of copies can be made on DVD, CD-ROM or digital files for the web.


5. THE END

And that's it. You'll have a finished programme you'll be proud of and, if you're like many of the folks we've worked with, you'll have enjoyed the experience so much that you'll already be busy plotting and planning your next video!

 

And one last great thought from Albert:

einstein with tongue out"Imagination is more important than knowledge. Knowledge is limited, but imagination encircles the world."



(he also said "The secret to creativity is knowing how to hide your sources," but we won't go into that right now)